Iris online store is the first of its kind in Jordan that provides marketing and promotion services for local and national products from simple start-up, small, micro, and home-based projects through free advertising without registration fees or commissions.
In implementation of the visions and royal directives, emphasizing the importance of partnership between the public and private sectors and civil society institutions in achieving sustainable development and achieving economic renaissance so that all the people of the nation are partners in making the future of Jordan, and out of belief in the responsibility of the Message of Peace Organization towards the nation and the empowerment of women, a strategic partnership was built with The Jordanian Open Market platform, which is the largest advertising platform in the Arab world, to raise the Iris Go store on this platform with the aim of promoting local products, handicrafts, public services, and vocational training work, which will activate the Iris store with the largest number of visitors and move the buying and selling process directly through the Iris store. With its beneficiaries.
IRIS and the Future Association for Environmental Protection and Sustainable Development
Message of Peace for Community Development, the owner of the Iris e-store in the Future Association for Environmental Protection and Sustainable Development, implemented a dedicated training for the “Ajlouni Women’s Network of Products in Confronting Corona” on the basics of producing home food products and redeveloping product packaging to add a competitive advantage and finding electronic marketing means through the Iris Go store. To help develop communities and overcome issues of poverty and unemployment by creating marketing for their projects and products within enhancing the role of civil society institutions in local development.
Iris and Irth Watan
The non-profit Heritage of a Nation Exhibition aims to consolidate community relations, provide a helping hand, support the local product, help them do the best, and help them present their products to the public without any return. The participants are beneficiaries of the Iris online store to display their products directly to the consumer.
The Watan Heritage Exhibition supports home and small projects. It aims to enhance the role of local products in supporting the local economy by displaying and marketing products to beneficiaries on the Iris store directly to the consumer to enhance awareness of the importance of supporting local products and encouraging the local economy.
Providing opportunities for producers and small business owners to display and market their products and encourage innovation and development of craft, agricultural, handmade and food products.
Iris and the Jerash Women's Charitable Association
Message of Peace for Community Development and the Jerash Women’s Charitable Association signed a joint cooperation agreement under the slogan “Our future is in our hands” aiming to market women’s products through the free Iris online store to support local products, the first of its kind in the Kingdom of Jordan, without registration fees or commissions, which is self-managed by the beneficiaries. Which is owned by Message of Peace. The agreement also aims to develop small projects and create a heritage identity with a modern nature. A large number of women from Jerash Governorate will be targeted and training courses will be held and their skills related to detailing, sewing and design will be developed.
With the aim of empowering women and preparing them to enter the labor market, training workshops were held to improve the performance of the beneficiaries and develop their skills, where more than 250 women were trained on successful product presentation methods and how to take good photography to highlight the product’s uniqueness and repackage the products to be distinct and competitive in the local markets.
A skills development program was also provided to 350 women via direct or online communication to teach them how to use digital technology in the free Iris online store and display and upload products to the store. Providing such opportunities helps with sustainable economic growth, raising the standard of living, and moving towards work and job tasks that contribute to developing and creating skills that are adapted to the requirements of this stage and the need of the contracting labor market.
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